Our Work — Case Studies

Real results for real contractors. See how KRAS Digital has helped trade businesses across Michigan grow with custom digital marketing systems, websites, SEO, and automation.

Summit Roofing — Roofing

From Shared Leads to Owned Infrastructure.

How Summit Roofing increased qualified lead volume by 150% while cutting acquisition costs in half.

Grand Rapids, MI • Growth System • 90 Days

+150% Lead Volume2.1x Close Rate12min Speed to Lead
Web DesignLocal SEOAutomationPPC

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Precision Plumbing — Plumbing

Dominating the Map Pack in a Metro Market.

Achieving Top 3 Google Map rankings for 'Emergency Plumber' in highly competitive Detroit zones.

Detroit, MI • Growth System • 6 Months

Top 3 Map Rankings+85% Organic Calls32% Booking Rate
Local SEOGMB ManagementWeb Design

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Elite HVAC — HVAC

Solving the Seasonality Trap.

How Elite HVAC stabilized revenue during shoulder seasons with automated database reactivation.

Traverse City, MI • Growth System • 4 Months

+$45k Shoulder Rev+120 Maintenance42% Open Rate
AutomationEmail MarketingWeb Design

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Ironclad Electric — Electrical

Building Trust Before the Knock.

Transforming a generic electrical contractor into the premium choice for high-end residential work.

Flint, MI • Growth System • 3 Months

+30% Avg Ticket45% Close Rate5.0 Trust Score
BrandingWeb DesignContent Strategy

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Titan Concrete — Concrete

From Seasonal Chaos to Predictable Pipeline.

Filling the schedule 3 months out with high-intent SEO leads.

Lansing, MI • Local SEO + CRO • 5 Months

+210% Traffic3 Mo Backlog-40% Lead Cost
Local SEOWeb DesignCRO

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Apex Builders — Construction

Attracting the High-End Homeowner.

Positioning a builder for $100k+ custom projects.

Ann Arbor, MI • Website + SEO • 4 Months

+$40k Project SizeQuality Leads#1 Ranking
Web DesignSEOBranding

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Modern Landscapes — Landscaping

Scaling Maintenance Contracts.

Building a recurring revenue engine for a landscaping company.

Brighton, MI • SEO + Lead System • 6 Months

+$15k Recurring25 Contracts95% Retention
Local SEOEmail MarketingWeb Design

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Vanguard Solar — Solar

Winning the Energy Switch.

Capturing high-intent solar installation leads with Google Ads.

Saginaw, MI • PPC + Landing Pages • 2 Months

$45 CPA+200% Leads8:1 ROAS
PPCLanding PagesCRO

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Prime Painting — Painting

Painting a Premium Picture.

Rebranding a painting company to justify premium pricing.

Midland, MI • Brand + Website + Reviews • 3 Months

+25% Avg Job40% Close Rate+50% Referrals
BrandingWeb DesignSales Enablement

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Core Masonry — Masonry

The Digital Showroom.

Creating an immersive digital experience for a master masonry firm.

Royal Oak, MI • Branding + Platform • 5 Months

4:30 Time on SiteHigh Inquiries2 Awards
Web DevelopmentVideoBranding

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