Vanguard SolarSolarSaginaw, MI

Winning the Energy Switch.

Capturing high-intent solar installation leads with Google Ads.

$45
CPA
+200%
Leads
8:1
ROAS
Book a Strategy CallView Services
Timeline
2 Months
Category
PPC + Landing Pages
Services
PPCLanding PagesCRO

The Challenge

Operational Reality.

In the solar game, speed and trust are everything. Vanguard was losing clicks to national lead aggregators.

Diagnostic

Symptom
Inconsistent lead flow
Root Cause
Reliance on shared lead aggregators
Constraint
Limited local brand awareness

Strategy

The Approach.

High-speed landing pages and a precisely tuned Google Ads campaign targeting 'solar savings' keywords with negative keyword filtering.

PHASE 01
Stopped sending traffic to home page
PHASE 02
Used 'Savings Calculator' hooks
PHASE 03
Bid aggressively on 'installation' keywords
PHASE 04
Excluded 'free' and 'diy' search terms

Execution

The Build.

Unbounce landing pages, Google Ads setup, and CRM integration.

Infrastructure

  • Next.js Website
  • Landing Pages
  • Hosting Setup

Acquisition

  • Local SEO
  • GMB Optimization
  • Content Strategy

Conversion

  • Speed-to-Lead Automation
  • Review Widget
  • Estimate Calculator

Tracking

  • CallRail Setup
  • GA4 Configuration
  • CRM Integration

Impact

By The Numbers.

$45
CPA
Cost Per Appointment
+200%
Leads
Volume
8:1
ROAS
Return on Ad Spend

CPA varies by season and competition level.

Rollout

Deployment Timeline.

1

Audit

Analyzed wasted ad spend.

2

Build

Created dedicated landing pages.

3

Launch

Started targeted ad campaigns.

4

Optimize

Refined negative keyword lists.

“Our calendar is full of qualified homeowners. The ads just work.”
Bill K.
Sales Director

Tech Stack

Google AdsUnbounceHighLevel

More Work

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Contact KRAS Digital at chandler@krasdigital.com or call 810-553-8984.