Our Services

KRAS Digital offers a full suite of digital marketing and software services built exclusively for contractor businesses. Every service is designed to generate leads, build trust, and create operational efficiency.

KrasStack OS

The operating system for modern contractors. Manage jobs, crews, and profit in one place.

Timeline: 2 Weeks | Best For: Contractors with 5+ Crew | Outcome: Full Operations Clarity | Starting At: Starting at $499/mo

Features

• Smart Scheduling — Drag-and-drop calendar with conflict detection.
• GPS Time Tracking — Know exactly when and where your crew is working.
• Instant Estimates — Send professional quotes from the field in seconds.
• Automated Invoicing — Get paid faster with auto-reminders and online pay.
• Job Costing — Real-time P&L for every single project.
• Customer Portal — Give clients a professional way to track projects.

Pricing

• Starter — $499/mo — Perfect for small crews getting off paper.
• Growth — $999/mo — For growing teams needing automation.
• Scale — $1,999/mo — Complete operation system for leaders.

Web Design & Dev

High-conversion websites that build trust and capture leads on autopilot.

Timeline: 4-6 Weeks | Best For: Established Contractors | Outcome: 2x Conversion Rate | Starting At: $5k - $15k Project

Features

• Conversion Focused — Every element is designed to drive phone calls and form fills.
• Blazing Fast — Sub-second load times for better SEO and user experience.
• Mobile Perfect — Looks and works perfectly on every device, guaranteed.
• SEO Foundation — Built with clean code and proper schema markup.
• Full Ownership — You own the code, the domain, and the content. No recurring rental fees.
• Lead Tracking — Know exactly where every lead came from.

Pricing

• Starter — $499 — Modern 3-page foundation (Home, Services, Contact).
• Growth — $1,499 — 5-8 pages with deeper SEO and trust elements.
• Custom — $2,999+ — Full custom scope for multi-location or advanced needs.

SEO & Local

Dominate local search results. Get found by homeowners in your service area.

Timeline: 3-6 Months | Best For: Local Market Domination | Outcome: #1 Rankings | Starting At: $1.5k - $4k/mo

Features

• Local Map Pack — Strategies specifically designed to get you in the top 3 map results.
• High-Intent Keywords — We target 'roofer near me' not just 'roofing tips'.
• Technical Excellence — We fix site speed, mobile usability, and indexation issues.
• Content Engine — We write expert content that establishes your authority.
• Transparent Reporting — Live dashboard showing rankings, traffic, and leads.
• Competitor Analysis — We reverse engineer what the top guys are doing.

Pricing

• Local Starter — $799/mo — Best for: one city / immediate service area
• Growth — $1,499/mo — Best for: expanding into nearby cities + stronger lead flow
• Dominance — $2,999/mo — Best for: aggressive market capture + regional domination

Social Media

Build a brand that people recognize and trust before they even call you.

Timeline: Ongoing | Best For: Brand Awareness | Outcome: Community Trust | Starting At: $1k - $3k/mo

Features

• Jobsite Showcases — Turn your daily work into compelling content.
• Video First — Focus on Reels and short-form video for max reach.
• Local Community — Engage with local groups and pages to build presence.
• Recruiting — Use social to attract top talent to your crew.
• Review Amplification — Turn 5-star reviews into beautiful social posts.
• Consistent Branding — Maintain a professional look across all channels.

Pricing

• Presence — $1,000/mo — Keep your profiles active and professional.
• Growth — $2,000/mo — Grow your following and reach.
• Authority — $3,500/mo — Full-scale brand building and production.

Paid Ads (PPC)

Targeted campaigns on Google & Facebook that generate qualified leads immediately.

Timeline: Instant | Best For: Immediate Leads | Outcome: High Volume Calls | Starting At: 15% of Ad Spend

Features

• Google LSA — Get the 'Google Screened' badge and appear at the very top.
• Retargeting — Follow visitors who didn't convert and bring them back.
• Call Tracking — Record every call to ensure lead quality.
• Negative Keywords — Stop paying for 'free' or 'diy' searchers.
• Landing Pages — Dedicated pages that convert 3x better than your homepage.
• Competitor Conquesting — Show up when people search for your competitors.

Pricing

• Management — 15% — Of total ad spend. Minimum $1k/mo fee.
• Setup Fee — $1,500 — One-time build out fee.

Branding

Visual identity and messaging that separates you from the 'chuck in a truck'.

Timeline: 3-4 Weeks | Best For: Premium Positioning | Outcome: Market Authority | Starting At: $3k - $8k

Features

• Memorable Logo — Simple, versatile, and instantly recognizable.
• Truck Wraps — Turn your fleet into rolling billboards.
• Uniforms — Look professional from the first handshake.
• Print Assets — Business cards and brochures that impress.
• Brand Voice — Messaging that resonates with your ideal client.
• Asset Library — All your files organized and ready to use.

Pricing

• Identity — $3,500 — Core visual foundation.
• Full Brand — $6,500 — Complete rollout for fleet & crew.
• Rebrand — Custom — Total overhaul for established companies.

Automation & Software

Custom workflows and software solutions to eliminate manual tasks and streamline operations.

Timeline: 2-4 Weeks | Best For: Scaling Contractors | Outcome: Hours Saved Daily | Starting At: $2k - $10k Project

Features

• Missed Call Text Back — Never lose a lead just because you were on a ladder.
• Review Automation — Automatically request reviews when jobs are closed.
• Lead Distribution — Instantly notify the right sales rep for new leads.
• Database Reactivation — Wake up dead leads with automated outreach campaigns.
• Digital Forms — Ditch the clipboard for iPad-friendly intake forms.
• Reporting Dashboards — See your whole business at a glance.

Pricing

• Core Ops — $2,500 — Essential automations for lead handling.
• Integrated — $5,000 — Connect your disparate tools.
• Custom Dev — Custom — Bespoke software for unique needs.

Reputation (ORM)

Automated review generation and negative feedback management to build a 5-star digital reputation.

Timeline: Ongoing | Best For: Every Contractor | Outcome: 5-Star Trust | Starting At: $500 - $1.5k/mo

Features

• Review Gating — Filter unhappy customers to a private feedback form first.
• Multi-Platform — Get reviews on Google, Facebook, Yelp, and BBB.
• Automated Replies — AI-assisted responses to keep your engagement high.
• Video Testimonials — Tools to capture powerful video endorsements.
• Website Badge — Live stream of 5-star reviews on your site.
• Competitor Tracking — See how your rating compares to local rivals.

Pricing

• Automator — $499/mo — Software-led review generation.
• Managed — $999/mo — We handle the responses for you.
• Crisis — Custom — Repairing a damaged reputation.

CRO & Analytics

Data-driven optimizations to turn more of your existing traffic into booked appointments.

Timeline: 3 Month Sprints | Best For: High Traffic Sites | Outcome: Lower CPA | Starting At: $2k - $5k/mo

Features

• Heatmaps — See exactly where people click and scroll.
• Session Replays — Watch real users navigate your site to spot friction.
• Form Analytics — Identify which fields cause abandonment.
• Split Testing — Pit two headlines against each other to see what wins.
• Personalization — Change content based on visitor location or source.
• Speed Ops — Technical tweaks to improve Core Web Vitals.

Pricing

• Audit — $1,500 — One-time deep dive analysis.
• Optimizer — $2,500/mo — Continuous improvement program.
• Scale — $4,500/mo — Aggressive testing for high volume.