Modern LandscapesLandscapingBrighton, MI

Scaling Maintenance Contracts.

Building a recurring revenue engine for a landscaping company.

+$15k
Recurring
25
Contracts
95%
Retention
Book a Strategy CallView Services
Timeline
6 Months
Category
SEO + Lead System
Services
Local SEOEmail MarketingWeb Design

The Challenge

Operational Reality.

Modern Landscapes had plenty of install work but lacked recurring cash flow. They wanted to build their maintenance division.

Diagnostic

Symptom
Inconsistent lead flow
Root Cause
Reliance on shared lead aggregators
Constraint
Limited local brand awareness

Strategy

The Approach.

Focused marketing on 'annual maintenance packages' and commercial contracts. Local SEO for 'commercial landscaping'.

PHASE 01
Shifted focus from 'design' to 'care'
PHASE 02
Created tiered maintenance packages
PHASE 03
Built landing pages for property managers
PHASE 04
Implemented automated renewal emails

Execution

The Build.

Service pages for maintenance, automated renewal reminders, and commercial outreach landing pages.

Infrastructure

  • Next.js Website
  • Landing Pages
  • Hosting Setup

Acquisition

  • Local SEO
  • GMB Optimization
  • Content Strategy

Conversion

  • Speed-to-Lead Automation
  • Review Widget
  • Estimate Calculator

Tracking

  • CallRail Setup
  • GA4 Configuration
  • CRM Integration

Impact

By The Numbers.

+$15k
Recurring
Monthly Rev
25
Contracts
Commercial Signed
95%
Retention
Client Rate

Recurring revenue growth tracked over 6 months.

Rollout

Deployment Timeline.

1

Package

Defined service tiers.

2

Web

Built pages selling the packages.

3

Outreach

SEO and email to commercial prospects.

4

Onboard

Streamlined signup process.

“The maintenance contracts cover our overhead now. The install work is just profit. It's a huge relief.”
James P.
Owner

Tech Stack

JobberMailchimpWordPress

More Work

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Contact KRAS Digital at chandler@krasdigital.com or call 810-553-8984.