Ironclad ElectricElectricalFlint, MI
Building Trust Before the Knock.
Transforming a generic electrical contractor into the premium choice for high-end residential work.
Services
BrandingWeb DesignContent Strategy
The Challenge
Operational Reality.
Ironclad did great work but looked like a 'Chuck in a Truck' online. They were losing high-end panel upgrades and rewires to flashier competitors.
Diagnostic
Symptom
Inconsistent lead flow
Root Cause
Reliance on shared lead aggregators
Constraint
Limited local brand awareness
Strategy
The Approach.
Total rebrand and website overhaul focused on trust signals, showcasing their clean work, uniformed team, and professional process.
PHASE 01
Professional photo shoot of team and workPHASE 02
Created 'Upfront Pricing' guidePHASE 03
Built project gallery with case studiesPHASE 04
Added 'Meet Your Electrician' profilesExecution
The Build.
Brand identity, premium website, and a 'Pre-Arrival' packet system sent to homeowners.
Infrastructure
- Next.js Website
- Landing Pages
- Hosting Setup
Acquisition
- Local SEO
- GMB Optimization
- Content Strategy
Conversion
- Speed-to-Lead Automation
- Review Widget
- Estimate Calculator
Tracking
- CallRail Setup
- GA4 Configuration
- CRM Integration
Impact
By The Numbers.
45%
Close Rate
On Premium Jobs
5.0
Trust Score
Google Rating
Average ticket increase based on 6-month comparison post-launch.
Rollout
Deployment Timeline.
1
Identity
Logo, colors, and uniform design.
2
Web Build
High-end site with video backgrounds.
3
Sales Assets
Digital brochures and estimate templates.
4
Launch
Re-introduced brand to local market.
“The website makes us look like a $10M company. Customers stop haggling on price because they see the value immediately.”
Mark S.
Founder
Tech Stack
FigmaWebflowServiceTitan
Frequently Asked Questions
Did re-branding confuse old customers?
No, we communicated the change as an upgrade in service quality.
More Work
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Ready to be our next success story?
Get Your Growth Plan →Contact KRAS Digital at chandler@krasdigital.com or call 810-553-8984.