Titan ConcreteConcreteLansing, MI

From Seasonal Chaos to Predictable Pipeline.

Filling the schedule 3 months out with high-intent SEO leads.

+210%
Traffic
3 Mo
Backlog
-40%
Lead Cost
Book a Strategy CallView Services
Timeline
5 Months
Category
Local SEO + CRO
Services
Local SEOWeb DesignCRO

The Challenge

Operational Reality.

Titan relied heavily on referrals and yard signs. They had no visibility for 'stamped concrete' or 'driveway replacement' searches.

Diagnostic

Symptom
Inconsistent lead flow
Root Cause
Reliance on shared lead aggregators
Constraint
Limited local brand awareness

Strategy

The Approach.

Aggressive content strategy targeting specific concrete services and a CRO-focused website to capture leads.

PHASE 01
Added detailed pages for every concrete style
PHASE 02
Showcased high-res project gallery
PHASE 03
Added instant estimate request form
PHASE 04
Optimized for 'near me' searches

Execution

The Build.

20+ service pages, gallery-focused design, and instant quote calculator.

Infrastructure

  • Next.js Website
  • Landing Pages
  • Hosting Setup

Acquisition

  • Local SEO
  • GMB Optimization
  • Content Strategy

Conversion

  • Speed-to-Lead Automation
  • Review Widget
  • Estimate Calculator

Tracking

  • CallRail Setup
  • GA4 Configuration
  • CRM Integration

Impact

By The Numbers.

+210%
Traffic
Organic
3 Mo
Backlog
Work Booked
-40%
Lead Cost
Vs Angi

Results depend on seasonal demand and weather conditions.

Rollout

Deployment Timeline.

1

Research

Identified high-volume concrete keywords.

2

Content

Wrote extensive guides on stamped concrete.

3

Build

Launched visual-heavy website.

4

Rank

Built backlinks from local suppliers.

“We are booking jobs for next spring in October. I've never had this much certainty in my business.”
Tom W.
Owner

Tech Stack

SEMrushWordPressGoogle Analytics

More Work

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Contact KRAS Digital at chandler@krasdigital.com or call 810-553-8984.