Prime PaintingPaintingMidland, MI

Painting a Premium Picture.

Rebranding a painting company to justify premium pricing.

+25%
Avg Job
40%
Close Rate
+50%
Referrals
Book a Strategy CallView Services
Timeline
3 Months
Category
Brand + Website + Reviews
Services
BrandingWeb DesignSales Enablement

The Challenge

Operational Reality.

Prime Painting provided top-tier work but their brand looked cheap. They struggled to sell high-ticket exterior jobs.

Diagnostic

Symptom
Inconsistent lead flow
Root Cause
Reliance on shared lead aggregators
Constraint
Limited local brand awareness

Strategy

The Approach.

Visual rebrand to emphasize 'craftsmanship' and 'durability', showcased through a portfolio-heavy website.

PHASE 01
Professional logo and color palette
PHASE 02
High-quality job site photography
PHASE 03
Digital quoting process
PHASE 04
After-care package for clients

Execution

The Build.

Logo redesign, vehicle wrap design, website, and sales presentation deck.

Infrastructure

  • Next.js Website
  • Landing Pages
  • Hosting Setup

Acquisition

  • Local SEO
  • GMB Optimization
  • Content Strategy

Conversion

  • Speed-to-Lead Automation
  • Review Widget
  • Estimate Calculator

Tracking

  • CallRail Setup
  • GA4 Configuration
  • CRM Integration

Impact

By The Numbers.

+25%
Avg Job
Value Increase
40%
Close Rate
On Quotes
+50%
Referrals
Increase

Average job value compared to previous year.

Rollout

Deployment Timeline.

1

Brand

Developed new visual identity.

2

Assets

Designed trucks and uniforms.

3

Web

Launched portfolio website.

4

Sales

Created digital presentation.

“Customers treat us differently now. When we pull up in the wrapped trucks, they expect quality, and they pay for it.”
Greg H.
Founder

Tech Stack

Adobe IllustratorWordPressProposify

More Work

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Contact KRAS Digital at chandler@krasdigital.com or call 810-553-8984.