Core MasonryMasonryRoyal Oak, MI

The Digital Showroom.

Creating an immersive digital experience for a master masonry firm.

4:30
Time on Site
High
Inquiries
2
Awards
Book a Strategy CallView Services
Timeline
5 Months
Category
Branding + Platform
Services
Web DevelopmentVideoBranding

The Challenge

Operational Reality.

Core Masonry does incredible stonework, but their website was dated. They needed a digital presence that matched their physical craftsmanship.

Diagnostic

Symptom
Inconsistent lead flow
Root Cause
Reliance on shared lead aggregators
Constraint
Limited local brand awareness

Strategy

The Approach.

Built a 'Digital Showroom' website that uses video and interactive galleries to let potential clients experience their work.

PHASE 01
Moved to a headless CMS for speed
PHASE 02
Used full-screen video backgrounds
PHASE 03
Created interactive project map
PHASE 04
Built 'Style Quiz' for lead capture

Execution

The Build.

Custom React application, video production, and interactive project map.

Infrastructure

  • Next.js Website
  • Landing Pages
  • Hosting Setup

Acquisition

  • Local SEO
  • GMB Optimization
  • Content Strategy

Conversion

  • Speed-to-Lead Automation
  • Review Widget
  • Estimate Calculator

Tracking

  • CallRail Setup
  • GA4 Configuration
  • CRM Integration

Impact

By The Numbers.

4:30
Time on Site
Avg Session
High
Inquiries
Quality Score
2
Awards
Design Awards

Time on site metric from Google Analytics.

Rollout

Deployment Timeline.

1

Concept

Designed UX/UI for digital showroom.

2

Production

Filmed completed projects.

3

Develop

Built custom front-end experience.

4

Launch

Rolled out with PR campaign.

“The website is our best salesperson. By the time they call us, they've already fallen in love with our work.”
Jessica L.
Principal Architect

Tech Stack

ReactSanity CMSVimeo

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Contact KRAS Digital at chandler@krasdigital.com or call 810-553-8984.