Social Media for Contractors

Build a brand that people recognize and trust before they even call you.

Timeline: Ongoing

Best For: Brand Awareness

Outcome: Community Trust

Starting At: $1k - $3k/mo

By The Numbers

Engagement — +400% (up)
Follower Growth — 1.2k/mo (up)
Referral Traffic — 15% (up)
Brand Mentions — 30/mo (up)

What's Included

A comprehensive breakdown of everything we deliver. No hidden fees, no surprises. Just a complete system.

Strategy

Audience Analysis
Content Calendar
Platform Strategy

Production

Project Photography Editing
Video Reels Creation
Graphic Design

Management

Posting & Scheduling
Community Engagement
Comment Monitoring

Growth

Influencer Outreach
Cross-Promotion
Contest Management

The System

1. Persona

Identify your ideal customer and where they hang out.

2. Create

Batch produce high-quality photos and videos.

3. Distribute

Post consistently across FB, IG, and LinkedIn.

4. Engage

Respond to comments and build relationships.

5. Analyze

Track what content drives the most engagement.

Powerful Capabilities

Jobsite Showcases — Turn your daily work into compelling content.
Video First — Focus on Reels and short-form video for max reach.
Local Community — Engage with local groups and pages to build presence.
Recruiting — Use social to attract top talent to your crew.
Review Amplification — Turn 5-star reviews into beautiful social posts.
Consistent Branding — Maintain a professional look across all channels.

Compare Approaches

KRAS DIGITAL

Strategy-led content
High-quality production
Community building focus
Recruiting aid

Typical Agency

Generic stock photos
Boring captions
Posting into the void
Zero engagement

The DIY Route

Inconsistent posting
Low quality phone pics
Time distraction
No strategy

FAQ

Which platforms should I be on?

For contractors, Facebook and Instagram are essential. LinkedIn is great for commercial work. TikTok is optional but growing.

Do I need to film the videos?

We can work with your raw footage, or for local clients, we offer on-site content days.

Does social media actually generate leads?

Yes, indirectly. It builds trust. When people see your work is quality and you are active, they are more likely to choose you.

How often do you post?

Typically 3-5 times per week, mixing feed posts, reels, and stories.

Simple Pricing

Presence — $1,000/mo

Keep your profiles active and professional.

3 Posts/Week
Graphic Design
Caption Writing
Basic Engagement

Growth — $2,000/mo

Grow your following and reach.

5 Posts/Week
Reels Video Editing
Story Management
Hashtag Strategy
Monthly Report

Authority — $3,500/mo

Full-scale brand building and production.

Daily Posting
On-Site Content Days (Local)
Influencer Outreach
Community Management
Strategy Consulting

Built For Contractors

Roofing
HVAC
Plumbing
Electrical
Remodeling
Landscaping