Paid Ads (PPC) for Contractors

Targeted campaigns on Google & Facebook that generate qualified leads immediately.

Timeline: Instant

Best For: Immediate Leads

Outcome: High Volume Calls

Starting At: 15% of Ad Spend

By The Numbers

ROAS — 4.5x (up)
Cost Per Lead — $45 (down)
Conversion Rate — 12% (up)
Lead Quality — 9/10 (up)

What's Included

A comprehensive breakdown of everything we deliver. No hidden fees, no surprises. Just a complete system.

Setup

Account Structure
Keyword Research
Conversion Tracking

Creative

Ad Copywriting
Banner Design
Video Ad Editing

Landing Pages

Custom Unbounce Pages
A/B Testing
Speed Optimization

Management

Bid Optimization
Negative Keyword Mgmt
Audience Refining

The System

1. Target

Pinpoint your ideal customer by location and intent.

2. Build

Create high-converting ads and landing pages.

3. Launch

Go live and start generating traffic instantly.

4. Optimize

Cut wasted spend and double down on winners.

5. Scale

Increase budget while maintaining profitability.

Powerful Capabilities

Google LSA — Get the 'Google Screened' badge and appear at the very top.
Retargeting — Follow visitors who didn't convert and bring them back.
Call Tracking — Record every call to ensure lead quality.
Negative Keywords — Stop paying for 'free' or 'diy' searchers.
Landing Pages — Dedicated pages that convert 3x better than your homepage.
Competitor Conquesting — Show up when people search for your competitors.

Compare Approaches

KRAS DIGITAL

Landing page included
Focus on profit/lead
Granular tracking
Creative testing

Typical Agency

Sends traffic to home page
Focus on clicks
Basic setup
Set and forget

The DIY Route

Money pit
Broad match waste
No tracking
Emotional bidding

FAQ

How much budget do I need?

We recommend starting with at least $1,500/mo in ad spend to get enough data for optimization.

What happens if I stop paying?

The leads stop immediately. PPC is a faucet - instant on, instant off.

Why are my leads bad?

Usually due to broad targeting or a weak landing page. We qualify leads before they ever reach you.

Do you charge a setup fee?

Yes, there is a one-time setup fee to build the landing pages and tracking infrastructure.

Simple Pricing

Management — 15%

Of total ad spend. Minimum $1k/mo fee.

Campaign Setup
Keyword Management
Bid Optimization
A/B Testing
Monthly Reporting

Setup Fee — $1,500

One-time build out fee.

Landing Page Design
Tracking Pixel Setup
Account Structure
Creative Asset Design

Built For Contractors

Roofing
HVAC
Plumbing
Electrical
Remodeling
Landscaping