Reputation (ORM) for Contractors

Automated review generation and negative feedback management to build a 5-star digital reputation.

Timeline: Ongoing

Best For: Every Contractor

Outcome: 5-Star Trust

Starting At: $500 - $1.5k/mo

By The Numbers

Review Count — +50/mo (up)
Rating — 4.9 (up)
Trust Factor — High (up)
Local Rank — Top 3 (up)

What's Included

A comprehensive breakdown of everything we deliver. No hidden fees, no surprises. Just a complete system.

Generation

SMS/Email Campaigns
QR Code Cards
Website Widget

Management

Response Drafting
Dispute Handling
Monitoring Dashboard

Marketing

Review Sharing on Social
Case Study Creation
Testimonial Video

The System

1. Import

Load your past customers into the review engine.

2. Campaign

Launch an automated request campaign.

3. Monitor

Watch for new reviews and respond instantly.

4. Mitigate

Intercept negative feedback before it goes public.

5. Amplify

Show off your best reviews across the web.

Powerful Capabilities

Review Gating — Filter unhappy customers to a private feedback form first.
Multi-Platform — Get reviews on Google, Facebook, Yelp, and BBB.
Automated Replies — AI-assisted responses to keep your engagement high.
Video Testimonials — Tools to capture powerful video endorsements.
Website Badge — Live stream of 5-star reviews on your site.
Competitor Tracking — See how your rating compares to local rivals.

Compare Approaches

KRAS DIGITAL

Active management
Gatekeeping strategy
Video capability
SEO integration

Typical Agency

Just a software tool
Passive monitoring
No strategy
Generic responses

The DIY Route

Awkward asking
Forgetting to follow up
Ignoring bad reviews
Inconsistent

FAQ

Can you delete bad reviews?

We can dispute violations of TOS with Google, but we cannot simply delete valid reviews. We bury them with positives.

Is review gating legal?

We use compliant methods to 'pre-screen' sentiment, encouraging happy clients to public platforms and unhappy ones to direct feedback.

How many reviews do I need?

You want at least 10 more than your closest competitor to dominate the map pack.

Do I have to respond to every review?

Yes. It shows future customers that you care and are active.

Simple Pricing

Automator — $499/mo

Software-led review generation.

SMS/Email Requests
Review Gating
Dashboard Access
Website Widget

Managed — $999/mo

We handle the responses for you.

Everything in Automator
Professional Responses
Dispute Management
Social Sharing

Crisis — Custom

Repairing a damaged reputation.

Aggressive Campaigns
PR Strategy
Legal Coordination (if needed)
Content Suppression

Built For Contractors

Roofing
HVAC
Plumbing
Electrical
Remodeling
Landscaping