CRO & Analytics for Contractors

Data-driven optimizations to turn more of your existing traffic into booked appointments.

Timeline: 3 Month Sprints

Best For: High Traffic Sites

Outcome: Lower CPA

Starting At: $2k - $5k/mo

By The Numbers

Conv. Rate — +50% (up)
Cost/Lead — -30% (down)
Lead Quality — High (up)
Bounce Rate — -20% (down)

What's Included

A comprehensive breakdown of everything we deliver. No hidden fees, no surprises. Just a complete system.

Analysis

Heatmaps
Session Recording
Funnel Visualization

Testing

A/B Split Testing
Multivariate Testing
Copy Testing

UX/UI

Form Optimization
Sticky Headers
CTA Redesign

Data

Google Tag Manager
Custom Event Tracking
Attribution Modeling

The System

1. Diagnose

Use data to find where users are dropping off.

2. Hypothesize

Create scientific theories on how to improve.

3. Experiment

Run controlled tests to validate ideas.

4. Implement

Roll out winning variations permanently.

5. Repeat

Continuous iterative improvement.

Powerful Capabilities

Heatmaps — See exactly where people click and scroll.
Session Replays — Watch real users navigate your site to spot friction.
Form Analytics — Identify which fields cause abandonment.
Split Testing — Pit two headlines against each other to see what wins.
Personalization — Change content based on visitor location or source.
Speed Ops — Technical tweaks to improve Core Web Vitals.

Compare Approaches

KRAS DIGITAL

Scientific method
Full-stack dev capability
Revenue focused
Proactive testing

Typical Agency

Guesswork
Design preference only
Set and forget
Shallow metrics

The DIY Route

Changing colors randomly
No statistical significance
Blind changes
Emotional decisions

FAQ

How much traffic do I need?

CRO works best if you have at least 1,000 visitors/mo. Below that, we focus on acquiring traffic first.

What is a good conversion rate?

For contractors, 5-10% is a solid benchmark. We aim to push our clients above 15%.

Does this affect SEO?

Yes, positively. Google rewards sites with good user engagement metrics.

What tools do you use?

We use a stack including Microsoft Clarity, Google Optimize (or alternatives), and Google Analytics 4.

Simple Pricing

Audit — $1,500

One-time deep dive analysis.

UX Audit
Heatmap Setup
Analytics Review
Action Plan

Optimizer — $2,500/mo

Continuous improvement program.

Monthly A/B Tests
Form Optimization
Conversion Copywriting
Bi-Weekly Reporting

Scale — $4,500/mo

Aggressive testing for high volume.

Multiple Simultaneous Tests
Personalization Strategy
Advanced Attribution
Landing Page Network

Built For Contractors

Roofing
HVAC
Plumbing
Electrical
Remodeling
Landscaping