Branding for Contractors

Visual identity and messaging that separates you from the 'chuck in a truck'.

Timeline: 3-4 Weeks

Best For: Premium Positioning

Outcome: Market Authority

Starting At: $3k - $8k

By The Numbers

Brand Recall — High (up)
Perceived Value — +50% (up)
Close Rate — +20% (up)
Referrals — 2x (up)

What's Included

A comprehensive breakdown of everything we deliver. No hidden fees, no surprises. Just a complete system.

Identity

Logo Design
Color Palette
Typography System

Assets

Business Cards
Truck Wrap Design
Uniform Design

Guidelines

Brand Book
Tone of Voice
Usage Rules

Digital

Social Media Kit
Email Signatures
Presentation Templates

The System

1. Discovery

Uncover your values, mission, and unique selling prop.

2. Concept

Explore visual directions and mood boards.

3. Refine

Polish the chosen direction to perfection.

4. Apply

Design real-world assets like truck wraps and uniforms.

5. Deliver

Hand over all source files and style guides.

Powerful Capabilities

Memorable Logo — Simple, versatile, and instantly recognizable.
Truck Wraps — Turn your fleet into rolling billboards.
Uniforms — Look professional from the first handshake.
Print Assets — Business cards and brochures that impress.
Brand Voice — Messaging that resonates with your ideal client.
Asset Library — All your files organized and ready to use.

Compare Approaches

KRAS DIGITAL

Strategic approach
Complete asset rollout
Contractor focused
Future-proof design

Typical Agency

Just a logo
Generic style
Disconnect from reality
Trendy but fading

The DIY Route

Fiverr logo
Inconsistent look
Amateur vibe
Confusing message

FAQ

I already have a logo, can we keep it?

Yes, we can do a 'brand refresh' where we modernize your existing logo and build a system around it.

Do you print the materials?

We handle the design and print prep. We can coordinate with printers, but you pay them directly.

Why does branding matter?

Branding is why you can charge 20% more than the guy down the street. It builds trust before you even speak.

What do I get at the end?

You get a complete brand book and all source files (AI, EPS, PNG, PDF) for every application.

Simple Pricing

Identity — $3,500

Core visual foundation.

Logo Design
Color Palette
Typography
Business Card Design

Full Brand — $6,500

Complete rollout for fleet & crew.

Everything in Identity
Truck Wrap Design
Uniform Design
Social Media Kit
Brand Guidelines Book

Rebrand — Custom

Total overhaul for established companies.

Strategy Workshop
Complete Asset Audit
New Identity System
Full Rollout Support

Built For Contractors

Roofing
HVAC
Plumbing
Electrical
Remodeling
Landscaping