The Solar Scale System

Turn volatile lead gen into a predictable pipeline of qualified solar projects with clean, compliant funnels.

The Struggle

Most solar contractors are stuck in a cycle of inconsistent leads, price shoppers, and wasted marketing spend. Here are the challenges we solve:

Lead Gen Whiplash

Buying leads from aggregators with zero control over quality or territory.

Door-to-Door Dependence

Canvassing is carrying the whole company while digital underperforms.

Compliance & Misinformation

Prospects confused by incentives, financing, and ever-changing regulations.

Long Sales Cycles

Projects stall between proposal, HOA, and utility approvals.

Installer vs Dealer Tension

Misaligned expectations on timelines, change orders, and punch lists.

Weak Post-Install Story

No structured way to turn happy solar homeowners into referrals and reviews.

Full Stack For Solar

A complete growth system, not a patchwork of disconnected tools.

Brand & Website — Position your company as the premium choice with a site that converts visitors into booked estimates.
Search & Maps — Local SEO, service-area pages, and Google Business Profile optimization so you show up when homeowners search.
Paid & Funnels — Targeted campaigns, landing pages, and offer testing that drive qualified leads, not tire kickers.
Automation & Ops — Form flows, lead routing, follow-up sequences, and CRM integration so nothing falls through the cracks.
Proof & Reporting — Before/after galleries, automated review collection, and live dashboards that show ROI.

Built For Dominance

Six specialized modules designed specifically for solar contractors:

Education-First Funnels

Landing experiences that explain incentives and set real expectations.

Qualification Wizard

Soft pre-qualification on roof, credit, and utility usage before your team invests time.

Financing & Savings Explorer

Interactive breakdowns of payment options, payback period, and lifetime savings.

Proposal Follow-Up Engine

Automated text and email sequences that move deals from quote to signed.

Project Milestone Portal

Simple status view for HOA, permitting, install, and PTO so clients don't flood your office with calls.

Referral & Review Loops

Post-install flows that generate reviews and neighbor referrals from every project.

What You Get

A complete digital asset portfolio. You own everything. No leasing, no renting, no hostages.

Strategy

Market & Utility Territory Map
Ideal Home & Roof Profiles
Offer & Financing Structure

Build

Education-First Solar Website
Utility & Incentive Explainers
Interactive Savings & System Size Tools

Launch

High-Intent Search Campaigns
Retargeting for Quote Abandoners
Review & Referral Engine

Optimize

Proposal-to-Close Rate Tuning
Channel Mix & CAC Analysis
Scheduling & Install Pipeline Smoothing

Reporting

Cost per Qualified Appointment
Proposal to Install Conversion
Payback & Savings Dashboard

Live Performance Targets

Real metrics we track and optimize for solar clients:

Metric	Target	Trend
Cost / Qualified Appt	$145	-22%
Proposal to Install	38%	Up
Avg System Size	9.2 kW	+1.1 kW
Cycle Time	68 days	Down
Review Volume	190+	+15/mo

How It Works

A simple, repeatable funnel that turns strangers into booked jobs:

Traffic — SEO, ads, and referrals drive qualified visitors to your site.
Landing Page — Dedicated pages with clear offers and strong proof convert visitors into inquiries.
Inquiry — Smart forms and instant notifications capture every lead with the details you need.
Phone Screen — Pre-qualification and automated follow-up so you only talk to real buyers.
Booked Job — Confirmed appointments on your calendar with scope, timeline, and budget aligned.

Common Questions

Does this work with our current CRM and proposal tools?

Yes—we plug into the tools you already use so leads, appointments, and proposals stay in one system of record.

Can you help us reduce our dependence on purchased leads?

The goal is to replace rented lead lists with owned inbound channels that bring you qualified homeowners in your target territories.

How long until we see more installs?

Most markets see more qualified appointments and shorter sales cycles within the first 60–90 days.

Why This Works for Solar

Unlike generic marketing agencies, KRAS Digital builds systems specifically for solar contractors. We understand your sales cycle, your customer behavior, and the metrics that matter to your bottom line.

Sample Wins

Exclusive leads generated directly for your solar business—no sharing with competitors.
Complete digital asset ownership—your website, your data, your brand equity.
ROI-focused reporting tied to real revenue, not vanity metrics.

Built Around Your Numbers

Every campaign, page, and automation is tuned to the KPIs that drive profit for solar contractors—not generic benchmarks from unrelated industries.

Ready to Dominate Your Market?

Stop competing on price. Start owning your territory with a growth system built exclusively for solar contractors.

Exclusive Leads — Every lead goes directly to you. No sharing, no bidding wars.
You Own The Data — Your website, your analytics, your customer list. Always.
ROI Guaranteed — We measure everything against revenue, not clicks or impressions.

Contact KRAS Digital at chandler@krasdigital.com or call 810-553-8984 to claim your market.