The Roofing Growth Engine
Stop buying shared leads. Start owning your market with a dedicated digital infrastructure built for high-ticket exterior sales.
The Struggle
Most roofing contractors are stuck in a cycle of inconsistent leads, price shoppers, and wasted marketing spend. Here are the challenges we solve:
Shared Leads
Competing with 5 other roofers for the same tire-kicker.
Storm Chaser Stigma
Fighting the reputation of fly-by-night operations.
Seasonality
Feast or famine cash flow cycles.
No Asset Value
Spending on ads without building a brand.
Low Close Rates
Leads that ghost you after the estimate.
Operational Chaos
Losing track of jobs in production.
Full Stack For Roofing
A complete growth system, not a patchwork of disconnected tools.
- Brand & Website — Position your company as the premium choice with a site that converts visitors into booked estimates.
- Search & Maps — Local SEO, service-area pages, and Google Business Profile optimization so you show up when homeowners search.
- Paid & Funnels — Targeted campaigns, landing pages, and offer testing that drive qualified leads, not tire kickers.
- Automation & Ops — Form flows, lead routing, follow-up sequences, and CRM integration so nothing falls through the cracks.
- Proof & Reporting — Before/after galleries, automated review collection, and live dashboards that show ROI.
Built For Dominance
Six specialized modules designed specifically for roofing contractors:
Local Domination
Rank for 'roofer near me' in every target suburb.
Storm Response
Instant landing pages for hail events.
Trust Battery
Automated review gathering and showcase.
Visual Estimator
Interactive pricing tools to qualify leads.
Commercial Funnel
Separate track for high-value TPO/EPDM jobs.
Retargeting Net
Follow homeowners across the web after they visit.
What You Get
A complete digital asset portfolio. You own everything. No leasing, no renting, no hostages.
Strategy
- Market Competition Audit
- Ideal Customer Profile
- Offer Construction
Build
- Custom Next.js Website
- Service Area Pages (50+)
- Project Portfolio System
Launch
- Google Business Profile Optimization
- Review Generation Campaign
- PPC Setup
Optimize
- Conversion Rate Optimization
- Call Tracking Setup
- CRM Integration
Reporting
- Real-time Dashboard
- Lead Attribution
- ROI Tracking
Live Performance Targets
Real metrics we track and optimize for roofing clients:
| Metric | Target | Trend |
|---|
| Cost Per Lead | $45 | -15% |
| Conversion Rate | 12% | +4% |
| Avg Ticket | $18k | +$2k |
| Speed to Lead | < 5m | Auto |
| Review Count | 150+ | +12/mo |
How It Works
A simple, repeatable funnel that turns strangers into booked jobs:
- Traffic — SEO, ads, and referrals drive qualified visitors to your site.
- Landing Page — Dedicated pages with clear offers and strong proof convert visitors into inquiries.
- Inquiry — Smart forms and instant notifications capture every lead with the details you need.
- Phone Screen — Pre-qualification and automated follow-up so you only talk to real buyers.
- Booked Job — Confirmed appointments on your calendar with scope, timeline, and budget aligned.
Common Questions
Do you sell shared leads?
Never. We build systems that generate exclusive leads directly for your brand. You own the data.
How fast can we launch for storm season?
Our rapid deployment framework can have storm-specific landing pages live in 48 hours.
Do you handle commercial roofing?
Yes, we build separate funnels for residential and commercial to target property managers effectively.
Why This Works for Roofing
Unlike generic marketing agencies, KRAS Digital builds systems specifically for roofing contractors. We understand your sales cycle, your customer behavior, and the metrics that matter to your bottom line.
Sample Wins
- Exclusive leads generated directly for your roofing business—no sharing with competitors.
- Complete digital asset ownership—your website, your data, your brand equity.
- ROI-focused reporting tied to real revenue, not vanity metrics.
Built Around Your Numbers
Every campaign, page, and automation is tuned to the KPIs that drive profit for roofing contractors—not generic benchmarks from unrelated industries.
Ready to Dominate Your Market?
Stop competing on price. Start owning your territory with a growth system built exclusively for roofing contractors.
- Exclusive Leads — Every lead goes directly to you. No sharing, no bidding wars.
- You Own The Data — Your website, your analytics, your customer list. Always.
- ROI Guaranteed — We measure everything against revenue, not clicks or impressions.
Contact KRAS Digital at chandler@krasdigital.com or call 810-553-8984 to claim your market.